Expand Your Sensory Insights and Explore the Craft of Flavor
in Central California’s San Joaquin Valley
Wednesday, September 20, 2017
Hosted by: Dust Bowl Brewing Company, premier craft brewery, and SupHerb Farms, supplier of fresh tasting IQF ingredient solutions
Guest speaker: Dr Hoby Wedler, Founder and Director of Accessible Science and Co-founder of Senspoint, LLC.
Location: Meet at Dust Bowl Brewing Company, 3000 Fulkerth Road, where we’ll car pool to SupHerb Farms, 300 Dianne Drive, and then return to the Dust Bowl Brewing Company
Who can attend: ACF members and potential new members
Continuing education: Earn two (2) CEHs
Schedule: Meet at Dust Bowl Brewery
Welcome: 9:30 am
9:35am- 10:05 - Dust Bowl Brewery Company behind-the-scenes tour with Brewmaster Don Oliver
10:15- 11:45 - Sensory exploration with herbs and beer created by Hoby Welder
11:45 - Buffet lunch co-created by SupHerb Farms Chef Scott Adair and Dust Bowl Brewing Chef Lance Hatcher featuring SupHerb Farms Herbs, Pastes and Purees and Dust Bowl Brewing craft beers
1:15 - SupHerb Farms plant tour
Dr. Hoby Wedler
Dr. Hoby Wedler, blind since birth, is a food and beverage sensory expert who earned a Ph.D. in chemistry at the University of California, Davis. He is the founder and director of Accessible Science, a California 501(c)(3) non-profit organization that provides blind and visually impaired youth with the knowledge and tools they need to participate in science without the use of vision. Hoby found his passion for food and drink and how they relate to the senses when he began hosting truly blind wine and beer experiences in 2011.
Hoby recently co-founded Senspoint LLC, a sensory advising and education company that partners with clients around the world in the food, beverage, sales and marketing and design industries to help them discover the sensory insight they need to succeed.
SupHerb Farms, headquartered in the heart of California’s San Joaquin Valley, is a leading supplier of fresh tasting IQF ingredient solutions for foodservice operators and food manufacturers. The Company’s offering includes an extensive selection of IQF Culinary Herbs, Specialty Vegetables, Purées, and SupHerb Farms Fusions® Blends and Pastes. SupHerb Farms and its owners bring more than 170 years of combined experience that brings herbs and seasonings to life in food and beverage menu items and packaged products. As an agriculture-based business, SupHerb Farms is committed to responsible stewardship of the environment and to a multi-level food safety program.
Dust Bowl Brewing Company
The spirit of Dust Bowl Brewing Co. was born in the 1930s when the Tate family loaded their Model A and left Oklahoma for a journey that landed them in California. Fast forward to 2006 and Turlock, California, where third generation and retired high school teacher Brett Tate, who had been cultivating a passion for brewing, met brewer Don Oliver, winner of the 2006 Samuel Adams Longshot Homebrew competition. In May 2009, Dust Bowl Brewing Co. produced its first beer known as Hops of Wrath IPA. In 2011, Brett Honoré joined in partnership with Brett Tate and opened Turlock’s Downtown Taproom. After several years of steady success producing craft beers in its 2,100 square-foot facility Dust Bowl Brewing Company built its 30,000 square-foot facility that houses its new brewery and restaurant to compliment the Downtown Taproom. The Brewery Taproom opened in July 2016, and features two 20 tap towers, indoor seating with expansive views into the brewery, patio dining and beer garden.